It is 5pm, dusk is gathering, and your expensive 4WD is bogged on the beach. Tide has already turned and is well on its way in. Give or take 45 minutes and your vehicle is going to be washed away, or at the very least destroyed forever by the harsh unforgiving salt water.
Enter MAXTRAX, a revolutionary self recovery device. Designed to be positioned under your wheels, it provides flotation, lifts you up, out, and over the obstacle allowing you to drive away safely, sparing you the pain of having to explain to your significant other why your holiday needs to be cut short.
MAXTRAX are not only useful in Sand; they also function incredibly well in mud, ice, and other boggy situations. Understandably these devices get absolutely filthy covered in thick mud, rust creating salt-laced sand, or other contaminants which you do not want in your vehicle.
This is where BOgear came in, helping develop a line of sewn product for MAXTRAX containing this mess, or allowing it to be safely stowed outside the vehicle.
MAXTRAX CARRY BAG
MAXTRAX approached us with a simple Carry Bag design, looking to get it “sexified” (yes, this was their words). Citing inspiration such as snowboard, surfboard and wakeboard bag designs, the new Carry Bag needed to be contoured and shaped, snugly fitting 5 MAXTRAX, or 4 super dirty versions.
The Carry Bag needed to contain the filthy MAXTRAX, keeping dust, dirt, mud and other unwanted contaminates out of the car. It needed to be highly abrasion resistant as it was a tool to be thrown around and used, not pampered with kid gloves. Given the MAXTRAX had aggressive teeth, this abrasion resistance needed to extend to the inside of the bag, protecting from both the MAXTRAX itself, as well as outside rubbing forces. Dirty MAXTRAX are heavy, especially when you have 4 of them, so the bag needed a handle for both hand and shoulder carry. Any opening mechanism needed to be simple to use in a high-stress environment, long lasting, and impervious to the dirty environment it is used in.
Tasked with this brief, we began the design and development process. Sourcing materials and components perfect for this harsh environment, we combined it with simple yet effective patterning. Prototypes were created and put through their paces, resulting in the current design. Manufacture was handled entirely by us, resulting in a complete packaged solution direct to MAXTRAX’s warehouse.
Successfully on the market since 2010, the MAXTRAX Carry Bag can be found here.
Design | Development | Material Sourcing | Prototyping | Sampling & Testing | Production | Packaging | Delivery
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MAXTRAX REAR WHEEL HARNESS
You might have seen these ubiquitous orange “tracks” strapped to the back of 4WDs driving past you. Chances are, it’s strapped to the spare tyre using our Rear Wheel Harness design. This design keeps dirt and muck out of your car, and most importantly keeps the MAXTRAX easily accessible when you need them most.
MAXTRAX approached us with an idea for a Rear Wheel Harness, however couldn’t find a way to simplify the design, ensuring easy access during high stress situations. Armed with a roll of webbing, metal hooks and tie down ratchets, we delved into a day of hands on rapid prototyping alongside MAXTRAX director Brad McCarthy. This rapid prototyping session allowed us to explore tie down methods, angles and design ideas, before finalising in its current form.
Consisting of a series of high-UV resistant polyester webbing straps, stainless steel hooks impervious to salt corrosion, and black stainless steel ratchets to reduce reflection, the Rear Wheel Harness is both simple and highly functional. You can easily load dirty, muddy MAXTRAX onto the harness, before securely strapping it in place, confident in knowing it wont rattle around and shake loose on corrugated roads.